Forget Everything You Know About Telemedicine

Forget Everything You Know About Telemedicine

It’s been a wild few months, to put it mildly. I’ve seen less change resistance in veterinary medicine since March than in the previous entire decade. Some practices are thriving, others are struggling, others are so busy you can’t even get to them to ask how they are...
How Thinking Like Gandalf Can Save Vet Med

How Thinking Like Gandalf Can Save Vet Med

This week, with the large amount of family time we suddenly have available, my kids and I all sat down and re-watched the Lord of the Rings trilogy. At the very end, when Frodo saved the world and he and Sam were about to be consumed by lava, Gandalf swept in on...
What Can You Do – Just Help Them

What Can You Do – Just Help Them

We are in an extraordinary moment in history. The veterinary profession has never been asked to fundamentally change the way we practice in such an immediate and profound way as we have in the past couple of weeks. January: telemedicine is viewed with skepticism....
How to Talk to Clients About Coronavirus

How to Talk to Clients About Coronavirus

Hey, doctor. We need to talk about this coronavirus thing. And by “we,” I mean you. To your clients. It’s now been a week since a dog in Hong Kong tested positive for the coronavirus. Now, as someone in the veterinary field, you can read that sentence, react, and then...